Sharp Academy is an MMA and Fitness academy, symbolized by the wolf, with its essence focused on high performance, athletic efficiency, grit, strength, discipline, and dedication.
The logo is based on a typography that conveys strength, dynamism, and authenticity. To make it unique and reflect the desired essence, graphic elements inspired by the "wolf"—a symbol that greatly contributes to the gym's identity—were incorporated.
These elements were subtly and indirectly integrated, ensuring that the character of the logo is not overly obvious but rather truly unique and recognizable.
The symbol is another form of communication for the gym, meaning that it is not always necessary to use the "full" logo to recognize Sharp Academy.
Additionally, it is useful and creative to incorporate it into various communication materials.
Taking into account Rui's ambition and preference for this style of communication, and considering that it aligns with the energy the gym aims to convey, a geometric-style wolf illustration was designed.
A unique illustration created exclusively for this gym.
